Cathay Pacific Unveils New Livery

Cathay Pacific has launched a new livery that will be progressively introduced onto all the aircraft in its fleet.

The new livery comprises three key design elements: the incorporation of the updated and streamlined brushwing, which was launched in October 2014; a simplification of the colour palette to Cathay Pacific green, grey and white; and a more prominent display of the Cathay Pacific name and brushwing.

The updates are most evident on three areas of the aircraft: the nose, the fuselage and the tail.

Cathay’s new Airbus A350 series will be the first fleet to launch with the new livery. However, the airline’s existing fleet will be repainted with the new livery as aircraft go through their normal maintenance schedule over the next five years, with some 150 aircraft getting the new look in total.

“We are very happy and proud to unveil our new aircraft livery which represents our journey into the future and also celebrates the many great things we have achieved over the past seven decades as the home carrier of Hong Kong,” said Cathay Pacific Chief Executive Ivan Chu. “The livery is a vital part of our brand image - a symbol of the company’s values displayed on our most important physical asset. The livery represents Cathay Pacific in and out of Hong Kong and every time our aircraft take off or touch down in our network of destinations around the world.”

The update to the livery is part of a series of ongoing improvements to Cathay Pacific’s customer experience. These include not only the new livery, but also the website and mobile app, as well as major enhancements to the airline’s airport lounges in Hong Kong, Tokyo, Manila, Bangkok and beyond.