According to July 2015 data compiled by STR
Global, hotels in the Middle East/Africa region reported positive
results in the three key performance metrics when reported in U.S.
dollar constant currency.
Compared to July 2014, the Middle East/Africa
region reported a 12.1% increase in occupancy to 55.1%, a 5.3%
rise in ADR to US$159.10 and an 18.1% increase in RevPAR to
US$87.69.
Performance of featured countries for July 2015
(local currency, year-on-year comparisons):
Kenya reported double-digit growth in each of
the three key performance metrics: occupancy (+11.0% to 61.0%),
ADR (+20.4% to KES15,346.94) and RevPAR (+33.6% to KES9,354.16). Despite terrorist attacks in prior months, the occupancy and
RevPAR increases were the highest in Kenya since March 2014. U.S.
President Barack Obama also visited the country in late July.
Lebanon experienced double-digit increases for occupancy (+45.1%
to 56.3%) and RevPAR (+57.8% to LBP152,558.34). ADR in the country
was up 8.8% to LBP270,939.91. An earlier Ramadan made for positive
comparisons to the same time period in 2014.
Saudi Arabia reported a 0.7% increase
in occupancy to 59.1%, a 1.2% rise in ADR to SAR1,260.93 and a
1.9% increase in RevPAR to SAR745.84. The 59.1% occupancy level
was Saudi Arabias highest for July since 2012. A contributing
factor was the performance in Makkah. During the final 10 days of
Ramadan, Makkah occupancy rose to 82.8%, and ADR increased to
SAR3,061.88.
The United Arab Emirates posted double-digit
increases in occupancy (+24.1% to 57.6%) and RevPAR (+23.6% to
AED307.46), while ADR in the United Arab Emirates was down 0.4% to AED533.88. Occupancy and RevPAR growth in the market began with
the start of Eid al-Fitr. Overall for the two months in which
Ramadan occurred, occupancy in the United Arab Emirates increased
year-on-year by 1.9% to 59.4%. Combined ADR for June and July
was down 4.5% to AED523.8, and RevPAR dropped 3.2% to AED310.60.
Performance of featured markets for July 2015 (local currency,
year-on-year comparisons):
Dubai, United Arab Emirates,
reported double-digit growth in occupancy (+24.7% to 57.8%) and
RevPAR (+21.9% to AED346.76). ADR in Dubai fell 2.2% to AED599.62.
July occupancy in Dubai moved at or above the 75.0% threshold for
the days of the month following 19 July. ADR in the market has
been pressured as year-to-date supply growth (+6.2%) has outpaced
demand (+5.1%).
Manama, Bahrain, saw a 5.6% increase in
occupancy to 42.3% as well as double-digit growth in ADR (+19.8%
to BHD82.13) and RevPAR (+26.5% to BHD34.74).
Nairobi, Kenya,
experienced double-digit increases in the three key performance
metrics: occupancy (+11.5% to 61.4%), ADR (+22.8% to KES15,486.47)
and RevPAR (+36.9% to KES9,501.59).
Riyadh, Saudi Arabia,
reported increases in the three key performance metrics: occupancy
(+1.0% to 35.6%), ADR (+7.2% to SAR812.48) and RevPAR (+8.3% to
SAR289.29). July occupancy in Riyadh has not reached the 40.0%
mark for three consecutive years.
STR,
ADR,
MEA,
RevPAR
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