Alila Partners Commune Hotels & Resorts

Singapore-based Alila Hotels & Resorts has partnered with San Francisco-based Commune Hotels & Resorts.

This alliance is the result of Geolo Capital, the private equity firm that owns Commune, acquiring an interest in Alila. It will allow Alila and Commune to leverage their combined strengths and collective expertise across their respective stronghold markets. Both companies will gain access to each other’s brands, sales, marketing, and revenue management channels to gain wider exposure and distribution internationally.

“Alila Hotels & Resorts is an attractive investment opportunity because of its strong reputation in Asia and a natural partner given Geolo Capital’s history of financial investment and partnership in Mandara Spa with Mark Edleson, president and founder of Alila,” said John Pritzker, chairman of Commune Hotels & Resorts and founding partner of Geolo Capital. “Our intent is to cross-promote Commune and Alila to both domestic and international travellers and to enhance each company’s global presence.”

As a multi-brand hotel management company, Commune has a portfolio of boutique hotel brands that cater to different lifestyles and demographic. Commune will continue to deliver experience-oriented properties through its 35 properties comprising Joie de Vivre Hotels, Thompson Hotels and tommie brands.

The Alila portfolio, which comprises two brands - Alila Villas and Alila, has ten properties across three countries in Asia. Alila also has a current pipeline of 15 hotels developing across Asia.

“Our partnership with Commune gives Alila exposure in North America and allows for synergies between our sales, marketing and revenue management channels, which will benefit both hotel portfolios,” said Frederic Flageat-Simon, CEO of Alila. “We’re working closely and strategically together to explore mutually-beneficial business opportunities as well as joint marketing, sales and promotion activities.”