Hotels in Europe Report Increase in ADR, OR and RevPAR

According to November 2015 data compiled by STR Global, the European hotel industry recorded positive results in the three key performance metrics when reported in Euro constant currency.

Compared to November 2014, hotels in Europe reported a 0.8% increase in occupancy to 68.1%, a 4.1% increase in ADR to EUR107.74 and a 4.9% increase in RevPAR to EUR73.40.

ADR drove performance for the month, especially in Southern Europe, where RevPAR rose 13.2% to EUR64.13. Southern Europe’s top-performing countries in RevPAR were Malta (+52.1%), Spain (+21.9%) and Italy (+19.2%).

At the market level, Paris, France, and Brussels, Belgium, saw performance decreases stemming from the terrorist attacks of 13 November.

Countries - Year-on-Year Comparisons

France reported decreases in occupancy (-3.1% to 58.2%) and RevPAR (-1.4% to EUR73.83). ADR was up 1.7% to EUR126.84.

Ireland posted a 5.5% increase in occupancy to 74.0% as well as double-digit growth in ADR (+18.9% to EUR112.39) and RevPAR (+25.5% to EUR83.14).

The Netherlands recorded increases in each of the three key performance metrics: occupancy (+4.4% to 69.7%), ADR (+5.9% to EUR108.92) and RevPAR (+10.6% to EUR75.95).

Russia experienced increases across the key performance measurements: occupancy (+3.0% to 52.9%), ADR (+8.7% to RUB4,681.58) and RevPAR (+12.0% to RUB2,476.38).

Cities

Athens, Greece, reported decreases in occupancy (-5.4% to 55.9%) and RevPAR (-3.4% to EUR54.92). ADR was up 2.0% to EUR98.18.

London, England, saw declines in occupancy (-3.5% to 81.7%) and RevPAR (-1.2% to GBP121.28). However, ADR in the market rose 2.4% to GBP148.49.

Milan, Italy, posted a 5.1% increase in occupancy to 69.3% as well as double-digit spikes in ADR (+32.1% to EUR151.55) and RevPAR (+38.9% to EUR105.08).

Paris, France, experienced decreases in occupancy (-12.1% to 66.5%) and RevPAR (-1.3% to EUR165.68). ADR increased by double-figures (+12.3% to EUR249.12).