Vienna registered around 6.3 million visitor
overnights between January and June 2015, about 5.4% more than for
the same period in the previous year.
Vienna's ten top markets in the first half of
2015 were Germany with 1,283,000 bed nights (+6% more than the
same period in 2014), followed by Austria (1,243,000, +7%), the
USA (348,000, +9%), Italy (328,000, +13%), and United Kingdom
(237,000, +11%).
Places 6 to 10 were taken by Russia (217,000,
-32%), Switzerland (209,000, +12%), France (165,000, -2%), Spain
(156,000, +16%) and Japan (127,000, -2%).
Vienna also reported
particularly strong growth compared to 2014 from South Korea
(86,000 overnights, +29%), Serbia (79,000, +25%), Turkey (71,000,
+28%), India (40,000, +41%) and Taiwan (36,000, +57%).
Despite the
expansion of Vienna's hotel accommodation between June 2014 and
June 2015 - an increase of 3,700 to 63,800 beds - room occupancy
rose from 65% to 66% over the same period.
"Vienna demonstrated its tourist attraction in
the first half of 2015 with an increase of 5.4% to some 6,330,000
visitor overnights," said Norbert Kettner, Vienna Tourist Board's
Director. "International overnights account for more than 80% of
Vienna's total volume of overnights. This not only reflects
Vienna's continued attractiveness, but also shows that our
systematic internationalization strategy of diversifying into many
different markets is paying off."
Vienna's target is to reach 18 million
overnights by the year 2020.
Vienna,
ADR,
RevPAR
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