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Thursday, 23 July 2015

Vienna Reports Record Tourism Numbers

Vienna registered around 6.3 million visitor overnights between January and June 2015, about 5.4% more than for the same period in the previous year.

Vienna's ten top markets in the first half of 2015 were Germany with 1,283,000 bed nights (+6% more than the same period in 2014), followed by Austria (1,243,000, +7%), the USA (348,000, +9%), Italy (328,000, +13%), and United Kingdom (237,000, +11%).

Places 6 to 10 were taken by Russia (217,000, -32%), Switzerland (209,000, +12%), France (165,000, -2%), Spain (156,000, +16%) and Japan (127,000, -2%).

Vienna also reported particularly strong growth compared to 2014 from South Korea (86,000 overnights, +29%), Serbia (79,000, +25%), Turkey (71,000, +28%), India (40,000, +41%) and Taiwan (36,000, +57%).

Despite the expansion of Vienna's hotel accommodation between June 2014 and June 2015 - an increase of 3,700 to 63,800 beds - room occupancy rose from 65% to 66% over the same period.

"Vienna demonstrated its tourist attraction in the first half of 2015 with an increase of 5.4% to some 6,330,000 visitor overnights," said Norbert Kettner, Vienna Tourist Board's Director. "International overnights account for more than 80% of Vienna's total volume of overnights. This not only reflects Vienna's continued attractiveness, but also shows that our systematic internationalization strategy of diversifying into many different markets is paying off."

Vienna's target is to reach 18 million overnights by the year 2020.

Vienna, ADR, RevPAR

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