Kata Group Resorts is preparing to embark on a
major new phase of expansion following the appointment of renowned
financial consultants Asset Pro Management (APM) Co., Ltd.
APM will prepare Kata Group Resorts, owner and
operator of six resorts in southern Thailand, for a listing on the
Stock Exchange of Thailand (SET) following a restructuring of the
hospitality company's business plan and finances in accordance
with SET requirements.
With a listing expected in 2017, Kata Group will
embark on a period of growth fuelled by the extra capital raised,
including developing a hotel and community mall in Phuket called
The Landmark Patong, as well as projects in established tourism
areas in Pattaya and Hua Hin.
Kata Group Resorts President and Owner, Mr Pramookpisitt
Achariyachai, said he was encouraged by the growth of the
Thailand's tourism sector and the increasing number of
attractions, which was driving the growth of the hospitality
industry.
"We feel we still have a lot of room to grow,"
he said. "We currently own and operate six hotels in absolute
beachfront locations - with one a two-minute walk from the beach -
featuring concepts in the four and five-star categories,
appealing to a wide range of target groups and markets from around
the world. Our strategy has always been to grow steadily
and sustainably. This will not change. We have a strong project in
The Landmark Patong and are seeking opportunities in Pattaya and
Hua Hin, for which we need capital to fund the growth. This is why
we have appointed financial experts in Asset Pro Management to
achieve this goal."
Investment in the hotel business in
Phuket continues to increase. As of December 2014 there were a
total of 46,803 rooms in registered tourism establishments for 750
hotels, according to C9 Hotelworks and the Tourism Authority of
Thailand.
Kata,
Thailand
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