ibis Hotels in Australia has launched a
campaign through which guests can connect, discover and
participate in a world of music following the brand’s partnership
with Deezer, an international music streaming service.
Bridie Commerford, Vice
President of Marketing & Communications for Accor Australia, said,
“Accor has worked incredibly hard to develop an offering that
today’s young music fans will enjoy and find tangible value in. We
understand that typically fans of live music travel far and wide
for shows and festivals, and spending money on expensive
accommodation is not a high priority. Our ibis hotels across
Australia can now cleverly play the role of trip planner, enabler
and host, while providing exclusive opportunities that no other
hotel group can provide.”
Guests of ibis, ibis styles and ibis budget will
have access to an exclusive microsite through the group’s
partnership with Deezer which will grant guests access to
regularly updated geo-localised gig guides, tastemaker curated
playlists, reviews, music community news, artist interviews, photo
galleries and exclusive ibis Hotels created content, while
featuring some of Australia’s most talented live acts.
Dona Inthaxoum, head of label
relations for Deezer in Asia and Oceania, said “This partnership
with Ibis is truly representative of our vision for Australia - to
make music as accessible as possible so that it becomes an
integral part of the everyday lives of Australians. On top of our
catalogue of over 35 million tracks, our worldwide network of
music editors has specially curated content for the Ibis Play
website – where guests at Ibis can enjoy finding old favourites
and discovering new tunes in the comfort of their hotel.”
To celebrate the partnership
with Deezer, ibis Hotels are offering stays
starting from A$109 per night, and giving each guest 15% off the
room rate to spend at the bar with their Paint it Red package.
The offer is valid until 19 August 2015. Terms and conditions
apply.
Accor,
ibis,
Australia,
Deezer,
Music
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