Fiji Airways has become the Official Airline of
the Fiji International professional golf tournament, in a
three-year sponsorship deal.
The Fiji International 2015 will be held at
Natadola Bay Championship Golf Course from 15–18 October 2015.
“The Fiji International boasts a fantastic
global television platform which reaches our key markets. We see
this partnership as an investment in Fiji itself with golf tourism
now on the rise as a result of the Fiji International,” said
Stefan Pichler, Fiji Airways Board Director. “Now that Fiji is
considered a golf destination, we will use this partnership in our
marketing and PR efforts to boost our profile in key markets like
Australia, New Zealand, the United States and Asia. To all the
participants – the golfers, officials, volunteers, media personnel
and fans planning to visit Fiji to be part of the Fiji
International, we can’t wait to welcome you to our home.”
Fiji Airways and the Fiji International team
will be working together to maximise exposure for golf tourism in
Fiji by leveraging the partnership to ensure that certain key
performance indicators are achieved through increased inbound golf
tourism to Fiji.
“We are extremely excited to now have Fiji
Airways on board as our Official Airline of the Fiji
International. Over the next three years, we look forward to
building on this wonderful partnership and increasing Golf Tourism
numbers for the country. Fiji Airways already has a great
reputation and we plan to build on this through our Live Broadcast
of the Fiji International to over 300 million golfers across the
globe,” said Matt Porm, Head of Commercial for the Fiji
International.
Fiji Airways is the latest in a string of
partners to support the Fijian Government’s drive to increase golf
tourism through the Fiji International including the
InterContinental Fiji Golf & Spa Resort, Natadola Bay Championship
Golf Course, Coca-Cola, and Total.
Paris,
Air Show,
France,
Fiji,
Golf,
Sport,
Fiji Airways
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