Carlson Wagonlit Travel (CWT) has reported
business sales of US$1.6 billion for 2014.
Overall sales volume
increased by 1.6% to US$27.3 billion, reflecting the continuing
variable global economic climate. The number of transactions
managed by CWT increased by 3.3% to 62.3 million.
In the Asia
Pacific region, transactions increased by 5% year-on-year,
enhanced by operations in China and Japan. North American transactions increased by 6.3%,
while transactions in Latin America increased by 3.3% year-on-year, despite soft performance in Brazil.
A drop of 0.8%
was recorded in Europe, the Middle East and Africa, reflecting the
delicate economic climate throughout the region in 2014.
CWT’s client satisfaction scores were particularly strong,
with a 97% retention rate, combined with 87% travel manager
satisfaction rate and an 88% satisfaction rating from travelers.
Last year also saw 345,000 user registrations for CWT To Go,
CWT’s app.
Douglas Anderson,
president & CEO of CWT, said, “We saw positive growth and
developments for CWT in 2014, as we continued to focus on driving
savings for our clients and enhancing our mobile technology for
travelers on the go. Last year, we transformed CWT To Go from what
was an itinerary management application to a travel application
with the introduction of hotel booking and profile management. We
helped bring door-to-door booking capability into the North
American market and we created our dedicated innovation team, who
will concentrate on the innovative partnerships, technology and
products that we expect to drive our company in the future.”
CWT’s specialized business divisions recorded the
following:
- CWT Solutions Group, the business
consultancy arm of CWT, accelerated growth globally with an
increase of 7.3% in global revenue. CWT Solutions Group achieved
strong growth in emerging markets, including a 38% increase in
Asia Pacific and a newly established presence in Brazil. CWT
Solutions Group continued its focus on innovation with the launch
of CWT Travel Gamification and published several whitepapers on
the topic of Travel ROI.
- CWT Energy, Resources &
Marine, CWT’s dedicated oil, gas services and maritime and
drilling exploration division, saw a small decrease in 2014
revenues, reflecting the overall challenges faced in the global
energy industry.
- CWT Meetings & Events organized over 33,000
meetings and events around the world for more than 1.3 million
delegates, and had a revenue increase of 4.2 percent globally in
2014.
“We believe one of the most significant figures in our
annual results is our client retention rate, which remained strong
at 97%. This figure highlights our ongoing drive to support our
clients in running cost effective travel programs and supporting
travelers at every point of their journey. We will deliver
significant new developments around our products and services, including the upcoming new data reporting tool, CWT AnalytIQs,
which will be a major milestone in the year ahead,” Anderson
concluded.
CWT,
Carlson Wagonlit
|