Virgin Australia Signs New Deal with Sabre

Virgin Australia has renewed its technology agreement and widened the scope of its relationship with Sabre.

The renewal agreement expands the airlines’ SabreSonic agreement.

SabreSonic is an integrated suite of applications that optimizes and automates core processes such as reservations, inventory and departure control enabling airlines to offer a differentiating customer experience.

The renewal enables Virgin Australia to progressively implement a wide range of Sabre solutions, including SabreSonic retailing and personalization solutions. The customer-centric retailing solutions include Customer Data Hub, Customer Experience Manager and Dynamic Retailer.

Additionally, the agreement enables the use of SabreSonic Select shopping capabilities, mobile solution and other software to support the airline’s focus on personalization and traveler experience.

“Our partnership with Sabre has enabled us to strengthen our global presence with our customers, our alliance partners and our sales partners,” said Virgin Australia’s Chief Information Officer, Lawrie Turner. “We are now building on this partnership, and will work with Sabre to ensure we deliver a seamless, world-class customer experience across all international and domestic markets,”