Langham Targets SMEs with Optimum Programme

Langham Hospitality Group has launched a programme designed specifically for small medium enterprises (SMEs).

The Optimum Programme provides corporate rates and benefits at all participating Langham Hotels and Resorts for companies that occupy 20 to 50 room nights per year.

SMEs can enjoy the following benefits upon enrolment:

- Access to exclusive rate offerings across Langham's portfolio of properties throughout the year;
- Preferential rates for Langham Club Room and Suite accommodation;
- Instant enrolment confirmation and exclusive Langham booking code for easy booking;
- A dedicated sales representative to personally assist with each organization's reservations and special requests worldwide;
- Airline partner miles accrual towards preferred frequent flyer programme for all travellers in the organization; and
- Invitations to enjoy exclusive Langham promotions.

In addition, all travellers of the Optimum members will be invited to enroll as a Gateway member to Langham's loyalty programme, 1865. Additional benefits of an 1865 Gateway member include:

- Express check-in and check-out;
- Local newspaper;
- In-room broadband internet access;
- Late check-out until 4 pm (subject to availability);
- Personalized room preferences; and
- Welcome fruits and bottled water upon arrival.

All corporate personal assistants, secretaries and personnel making corporate travel arrangements can also earn rewards for every reservation made at the Langham Hospitality Group's hotels worldwide.

"We understand that in today's dynamic and competitive business environment, SMEs need to strive to maximize and provide optimum value for every dollar spent," said Simon Manning, vice president of sales and marketing, Langham Hospitality Group. "Langham has specifically created the Optimum Programme to provide these SME businesses that usually do not have the volume to qualify for the preferential rates, can now enjoy benefits and corporates rates when they stay with us."