W Hotels Partners Coca-Cola and will.i.am to Ekocycle Hotel Rooms

W Hotels has partnered The Coca-Cola Company and global music artist and entrepreneur will.i.am to bring the Ekocycle brand to W Hotel rooms around the world.

W Hotels will soon begin re-making their beds with new Ekocycle branded sheets, which are made in part with rPET (polyester partially made using recycled plastic).

Rolling out into W Hotels in North America first with global properties to follow, each king size sheet set utilizes approximately 31 recycled 20 oz. plastic bottles – which equates to more than 268,000 plastic bottles across all W Hotel beds in North America.

W Hotels and the Ekocycle team didn’t stop with changing the sheets. Together, they wanted to recycle even more plastic, so they turned their attention to the nightstand and created a colorful little bedtime companion. The “Mobile Charger and Accessory Valet” (MCAV) is a multi-tasking USB charging device that also acts as a jewelry/watch stand and an alarm clock. Developed by Miniwiz, an emerging engineering firm from Taipei focused exclusively on post-consumer recycled material design applications, the MCAV is partially created out of three recycled plastic bottles and is available in six colors, including gold, red, hot pink, black, white and silver. These devices will soon be bedside in every W Hotel room around the world, powering up devices and waking up guests from Los Angeles to London.

“W guests want to live a stylish, more sustainable lifestyle and this partnership is a way to allow them to do so when they are on the road,” said Sarah Doyle, Global Brand Director of W Hotels Worldwide. “Working with will.i.am and Coca-Cola’s Ekocycle brand allows us to ‘change’ our sheets, reset our alarm clocks and pledge to make a difference one W Hotel stay at a time.”

Embedded in the ethos that “waste is only waste if we waste it”, the idea for Ekocycle was born after will.i.am was inspired to turn waste left behind at a Black Eyed Peas gig into recycled sought-after objects and joined forces with The Coca-Cola Company. Ekocycle has a simple ambition: work with iconic brands to help consumers recognize that items they consider waste today can live on as brand new lifestyle products they can use tomorrow.

“I am very excited to bring the Ekocycle movement to W Hotel guests around the world,” said will.i.am. “When it comes to finding partners for the Ekocycle initiative, Coca-Cola and I want to work with those who understand our message: that being more sustainable can be stylish. The new Ekocycle sheets and chargers that will now be at W are further proof that we can transform so much of the way we live through more sustainable, recycled materials.”

For guests who want to continue to sleep eco-chic long after they check out, the sheets (starting at $207) and MCAV ($75) will soon be available for purchase online.