AirAsia Appoints David Foster as Brand Ambassador

AirAsia has appointed David Foster, 16-time Grammy award winner, as the new global brand ambassador of its premium product range.

David Foster is a world renowned musician, songwriter, composer, arranger, producer and recording artist with 16 Grammy Awards under his belt, including three of Producer of the Year, an Emmy Award, a Golden Globe, and also racked up three Oscar nominations for “Best Original Song”.

One of the most successful record producers in history, he has helped realise the musical dreams of superstars like Barbara Streisand, Celine Dion, Whitney Houston, Michael Jackson, Madonna, Andrea Bocelli, Michael Buble, Josh Groban, Rod Stewart and Stevie Wonder.

Besides that, he has also earned a reputation as a keen spotter of new talent, playing a key role in the discovery and career launches of Celine Dion, Josh Groban, Michael Buble, and more recently, Yuna, who has been signed on by Foster as recording artist.

Tony Fernandes, Group Chief Executive Officer of AirAsia said, “David is an old friend and we’ve created many hits together over the years. David is a legend and I’m looking forward to creating many more hits through this collaboration, especially on our Premium offerings. Premium Flex is a one of a kind product which offers travellers flexibility and value-for-money with complimentary 20kg baggage, in-flight meal of their choice, up to 2 times flight changes with seat selection, priority baggage, check-in as well as boarding.”

AirAsia passengers can look forward to exclusive campaigns featuring Foster aimed to further elevate AirAsia’s premium product range, as well as various engagement activities which may win them the chance of meeting Foster at one of his concerts.

David Foster, said, “AirAsia is a highly regarded brand that is nothing short of an amazing success story. Congratulations on the recent milestone of flying 300 million guests in the short span of only 14 years! I am happy to represent their excellent premium product range and I look forward to a great relationship with AirAsia as we embark on this partnership.”