Air New Zealand Signs New All Blacks Deal

Air New Zealand has confirmed its support for the All Blacks for another five years by re-signing as a major sponsor of New Zealand Rugby through until 2020.

The airline, which has been a sponsor of rugby in New Zealand for more than two decades and an official partner of the All Blacks since 1998, has also signed on for the first time as primary sponsor of the kids’ Rippa Rugby National Championships.

“We are extremely proud to be supporting the world champion All Blacks,” said Air New Zealand Chief Executive Officer, Christopher Luxon. “As an airline that’s crazy about rugby from the grassroots up we are also dedicated to supporting community rugby across all of New Zealand’s regions which is why we have signed on as sponsor of the Rippa Rugby National Championship.”

Under the new sponsorship agreement Air New Zealand will be known as the Official Airline of the All Blacks and the All Blacks Sevens.

New Zealand Rugby Chief Executive Officer Steve Tew said, “The airline has been instrumental in not only getting the All Blacks to Tests, but also connecting the team to more fans around the world through its clever marketing campaigns, charter flights and special community events. It’s great to have them backing our teams over an exciting five years ahead for rugby which includes another Rugby World Cup and a British and Irish Lions tour. We really appreciate the support of sponsors like Air New Zealand who help boost the profile of rugby and ensure the game remains financially healthy so we can continue to invest in rugby at all levels, retain our best players and produce winning teams.”