United Airlines to Offer Passengers Goose Island’s 312 Urban Wheat Ale Craft Beer

United Airlines is to offer Goose Island’s 312 Urban Wheat Ale craft beer on the flights worldwide and at United Clubs in the continental United States, beginning 1 July 2014.

Goose Island’s 312 Urban Wheat Ale is a Chicago-inspired beer. Named after one of Chicago’s primary area codes, the beer has a spicy aroma of cascade hops, followed by a crisp, fruity ale flavor delivered in a smooth, creamy body.

To commemorate the new partnership, United will host a special happy hour 1 July on United Flight 312 from Chicago to Houston and serve a complimentary 312 Urban Wheat Ale to customers throughout the aircraft.

In addition, members of the carrier’s MileagePlus loyalty program can use their miles to purchase tickets to watch the 19 August Chicago Cubs-San Francisco Giants game at Chicago’s Skybox on Sheffield, which offers an extensive Goose Island selection. United will offer 40 pairs of tickets from 17 July to 6 August through its MileagePlus Headliners program.

“We are thrilled to join with another strong Chicago brand as we further enhance our beverage service,” said Lynda Coffman, United’s vice president of food services. “Our customers have told us they want craft beer on board, and with the addition of 312 Urban Wheat Ale, we are able to satisfy their tastes with an excellent product.”

The beer will be complimentary for premium-cabin customers and will cost US$7.99 in United Economy. In United Clubs, a serving will cost $3.