Philips has unveiled a stunning lighting
makeover of the historic Gateway of India in Mumbai.
The lighting is based around a new LED system,
providing a palette of 16 million colors that can be
computer-programmed to create inspiring light shows.
The new lighting at one of Mumbai’s most
striking monuments will provide eye-catching displays to the 5.1
million foreign tourists who visit each year, in addition to
further boosting its image as a symbol of the city for the 12
million residents.
The Gateway of India project is an example of
city branding in practice – one of 12 key trends identified by
PSFK Labs in its recent ‘Future of Light’ report. Brett Renfer, Senior Technologist at the architecture
and design organization Rockwell Group explains this trend, “As
cities are looking at the ways their skylines and different areas
look at night, they’re looking to lighting to transform and shift
people around. It’s a great way for cities to be seen from this
huge scale, like ‘we’re active, we’re on, and we’re excited about
what’s happening’.”
The Gateway of India is the latest
world-renowned site to be transformed by Philips. Other iconic
city landmarks to have been lit up include: the Bay Bridge in San
Francisco; the Empire State Building in the USA; the Bosphorus
Bridge in Istanbul, which links Asia and Europe; the Montparnasse
Tower in Paris; the Dragon Bridge in Danang, Vietnam; India Gate
in New Delhi; and the London Eye.
Philips,
Mumbai,
India
|