Name Change for Boutique Hospitality Management Asia

Boutique Hospitality Management Asia, a development, hotel management and consulting group based in Thailand, has changed its business name to Bespoke Hospitality Management Asia (BHMAsia).

“We have decided to change our name in line with our expanding business operations, which now include: resorts, hotels, villas, apartments, residential projects and spas. The name change highlights a growth in the scale of our business operations. We have talked with many property owners who are keen to deliver boutique experiences in large scale projects. BHMAsia can do this by leveraging our experience in the boutique sector and bring it to larger 100-300 room properties. This “bespoke” type service extends us beyond boutique, whilst allowing us to retain the philosophy and approach that has made us successful in the boutique sector,” said Anthony McDonald, CEO of Bespoke Hospitality Management Asia (BHMAsia).

BHMAsia currently manages 15 properties in Thailand, Cambodia and Australia under X2 (CrossTo), Away and Le Bayburi brands. The company is also developing Yan Spa, a luxury spa brand with a unique and contemporary vision of the Thai touch, mainly focusing in China with 5 spas in the pipeline for 2014 including two in Shanghai and one in Hainan.

In the first and second quarter of 2014, there was an increase in the company’s portfolio of boutique properties, especially the Away Brand and the Villa Collection, including Away Villa Salt and Away Green Oasis in Phnom Penh, Away Nirvana, Away Paradise and Away Phucome Villa in Chiang Mai. This is a result of the company’s emphasis on these two particular businesses (Away brand and Villa Collection).

Frederic Garnier, BHMAsia’s Director of Operations and Development said, “We are now looking to take a bigger step forward, and aim for larger hotels. Our business development team will be focusing on larger projects this year and enhance our brands, especially X2, with more visibility. This year we put Bangkok as our priority, despite the previous political unrest, but  we strongly believe that the business will get back to normality soon and with the AEC that will commence next year, Bangkok will become a business hub and will attract both business and leisure travelers.”

Bespoke Hospitality Management Asia is also building relationship with international players and expects to soon carry a few more brands under its umbrella, in order to cover all levels of the hospitality, from 5-star standardized hotels to fast growing budget hotel network.