Ryanair Partners Amadeus for Travel Agency Distribution

Ryanair has signed an agreement with Amadeus that will bring a wide range of the airline’s fares and full ancillary services content to Amadeus subscribers for the first time in over a decade.

The deal also means that Ryanair’s new Business plus fares will be made available to Amadeus subscribers, offering business and corporate travellers a tailored package, including flexible ticket changes, a 20kg baggage allowance, fast-track at airports, priority boarding and premium seating.

Under the terms of the agreement, Amadeus subscribers will not be subject to any surcharge when booking Ryanair and the fares displayed via Amadeus will have parity with Ryanair’s other distribution channels, including its website.

The agreement marks a significant milestone for Ryanair in its journey to appeal to a wider cross-section of travellers.

Michael O’Leary, CEO Ryanair, said, “Ryanair is pleased to partner with Amadeus whose technology represents a significant opportunity for us to reach a wider range of business and corporate customers. With more than 27% of our customers already travelling on business, we are continuing to improve Europe’s best business service, with the lowest fares, most on-time flights and our tailored Business Plus service. For business travellers, corporations and TMCs, this agreement will mean greater access to our low fares and Europe’s largest route network.”

The use of Amadeus technology, designed specifically for low fare airlines, provides simplicity for both Ryanair and Amadeus travel agency partners. With a completely ticketless approach for the airline, dynamic fares and ancillary content are provided via an XML link to Amadeus. Amadeus subscribers’ experience of booking Ryanair flights and ancillary services will be exactly the same as booking any other airline through the Amadeus system with the complete integration of traditional shopping, booking and back-office processes combined with real-time dynamic fares and services.

Holger Taubmann, SVP Distribution, Amadeus, said, “Ryanair is one of the world’s most successful low fare airlines so we are delighted the airline has seen the value of working with Amadeus to increase its reach, yield and merchandising capabilities. Our technology will enable travel agencies to book Ryanair flights easily and seamlessly. For our subscriber partners, this agreement underlines our commitment to continued innovation in order to offer the widest possible range of airline content.”