Whitbread Expands Premier Inn Portfolio in Middle East with Action Hotels Deal

Whitbread has partnered Action Hotels to develop the Premier Inn Hotels brand across the Middle East.

Premier Inn will undertake long-term management contracts on four new Premier Inn hotels owned by Action Hotels, to open between now and 2016.

The hotels include a 166 bedroom Premier Inn Sharjah King Faisal Road (opening late 2014), a 100 bedroom Premier Inn Jeddah in the Modon Industrial area (opening 2015), a 119 bedroom Premier Inn in Bahrain’s Diplomatic area (opening 2015) and a 245 bedroom Premier Inn Dubai Healthcare City (opening 2016).

Action Hotels plans to invest c. AED 378M (£63M) over the course of the next 2 years as they build and develop the new hotels, which will create 170 new jobs in the region.

Managing Director of Premier Inn Middle East & Africa, Darroch Crawford, said, “Premier Inn already has five hotels operating in Dubai and Abu Dhabi and the brand is proving very popular with customers who are looking for great value accommodation and a great quality product. We are delighted to be partnering with Action Hotels to introduce the Premier Inn brand to new countries and significantly increase our presence in the region.”