Shane O’Hare Joins Etihad Airways as Senior Vice President - Marketing

Etihad Airways has appointed Shane O’Hare as Senior Vice President - Marketing.

Mr O’Hare began his career with Qantas Airways, before founding a regional airline and tourist operation, Seair Pacific. After selling that business and completing an MBA at Bond University, he joined Ansett Australia.

Over a seven year period, he helped Ansett build its international presence and service offer, culminating in Ansett’s entry into Star Alliance. Mr O’Hare was then appointed as the global alliance’s first Director of Marketing.

In 2002, Mr O’Hare moved to the Kingdom of Bahrain, where he spent five years as Head of Marketing at Gulf Air. In 2007, he took on the role of President and Chief Executive Officer at Royal Jet.

At Etihad Airways, Mr O'Hare will have responsibility for developing the airline's marketing strategy, and for leading its successful implementation across commercial strategies, brand management, communications, product and service development, and sales and distribution strategies.

James Hogan, Etihad Airways President and Chief executive officer, said, “Shane is one of the world’s outstanding airline marketeers, having delivered highly successful airline and alliance strategies again and again. He also has an astute commercial understanding, further honed during his successful and profitable leadership of Royal Jet. As Etihad Airways extends its reach into new markets, we want to take our brand positioning and marketing strategy up another level. Shane is the ideal leader for that role.”