An internationally renowned Australian property
group is set to launch its first suites in Sydney.
Scheduled to open in 2017, the new suites
will be part of Crown Group’s iconic $250-million Clarence Street
development, Sydney by Crown, bringing the property developer’s
passion for cutting-edge architecture, interior design and luxury
amenities to a new generation of travelers.
Crown Suites will combine the exclusive privacy
of a high-end apartment; with five-star guest services and
amenities including a pool, gym and concierge.
The announcement marks Crown Group’s entry into
the luxury accommodation and travel markets after the hugely
successful Sydney by Crown residential sales launch on 22
November.
Crown Group reached its $100-million sales
target within just two hours and a total of $173 million of the
tower’s residential apartments were sold on the day.
Crown Group Chief Executive Officer Iwan Sunito
said Crown Suites would bring the world-renowned Crown Group brand
to travelers from across the globe.
“Our vision is to create a collection of
residences which will set a fresh lifestyle standard in Sydney.
Crown Suites will be a stylish addition to the up-and-coming
Western side of the CBD, and we are confident that the Crown Group
brand, with its strong reputation, will appeal to the new
generation of domestic and international visitors to the city,” he
said. “Asia is booming and with it more and more people travel to
Australia for holidays and for business. This has created a gap in
the market as the demand increases for luxury hotel-style serviced
apartments in Sydney and Australia. We are pleased to announce the
debut of Crown Suites in Sydney’s CBD, the first of many around
the world. It is an exciting time for us. Expanding into the
transient short-term accommodation market will provide a strong
foundation our continued expansion both locally and across the
region.”
A collection of Crown Suites will open within
three of Crown Group’s landmark developments; Sydney by Crown, V
by Crown in Parramatta, scheduled for completion in 2016, with
suites to open the following year and Crown Green Square scheduled
for completion in late 2017.
Since the company was founded 18 years ago,
Crown Group has established itself as an innovative, luxury
resort-lifestyle brand which provides forward-thinking,
award-winning residential developments in the best locations
across Sydney.
Today Crown Group has a portfolio of projects
under development and in the pipeline worth $3.5 billion.
Sydney by Crown will be located at 161 Clarence
Street close to Barangaroo and Darling Harbour and within walking
distance from The Rocks, The Sydney Harbour Bridge and the new
Sydney Exhibition and Convention Centre, scheduled for completion
in late 2016.
Designed by internationally renowned Australian
firm Koichi Takada Architects, and winner of an international
design competition, Sydney by Crown will feature heritage-inspired
lower levels transitioning to a modern glass-and-steel tower
capped with more than a dozen steel arches. The 25-storey tower’s
design includes an expansive atrium rising above a new public
laneway and a with a communal rooftop garden with oasis water
features. During their stay, Crown Suites guests will have access
to Sydney by Crown’s gym, pool, ground-level cafes and restaurants
and rooftop lounge.
“We have been looking for the right location to
launch Crown Suites in Australia for some time and these three
locations, Sydney’s CBD, Green Square and Sydney's metropolitan
centre Parramatta, present the perfect opportunity for Crown
Group’s entry in the hospitality market,” Pierre Abrahamse,
National Development Director, Crown Group said. “Sydney has
evolved into a sophisticated city off the back of strong economic
growth and continues to top international city rankings for both
travel and lifestyle. The location of Sydney by Crown in the heart
of the city, walking distance to Sydney Opera House, Barangaroo
and Darling Harbour will be attractive to both locals and tourists
alike.”
Suites,
Crown,
Sydney
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