SilkAir Launches New Brand Campaign

SilkAir, the regional wing of Singapore Airlines, has launched a new brand campaign.

Titled ‘A Joy to Fly’, the campaign emphasises the benefits that SilkAir offers, including 30kg and 40kg baggage allowance for Economy and Business class respectively, inflight meals, the KrisFlyer frequent flyer programme and through check-in service.

Additionally, a wireless inflight entertainment system that is currently on trial will progressively be rolled out from Q2 2014. This new system will allow wireless streaming of blockbuster hits, short features as well as chart-topping music to customers’ laptops and personal handheld devices, keeping them entertained throughout the flight.

SilkAir’s Vice President, Commercial, Mr. Ryan Pua, said, “SilkAir has always endeavoured to deliver a flying experience that is enjoyable and assuring, by placing our customers’ needs at the forefront of our product offerings. With the aim of celebrating the joy of flying, our new campaign is a reflection of the commitment and effort that goes into ensuring that every single detail – from the check-in process to entertainment and meals on-board – makes it a joy for customers to fly with SilkAir.”

Beyond functional benefits, the campaign also highlights SilkAir’s extensive network of 47 exotic destinations around the region, as well as the seamless connectivity between Singapore Airlines and SilkAir that customers can enjoy.

Created in conjunction with SilkAir’s 25th anniversary and the delivery of the Airline’s first Boeing 737-800, the campaign is set to run on print, out-of-home and digital platforms.