Martin Kaymer Becomes a Brand Ambassador for Etihad Airways

Etihad Airways has expanded its Guest Ambassador program with the addition of international PGA golfer Martin Kaymer.

Having won the US PGA Championship in 2010, the Abu Dhabi HSBC Golf Championship for a record three times in 2008, 2010 and 2011, and holing the winning putt for the European Ryder Cup Team in 2012, Kaymer is considered one of the golfing world’s brightest stars.

As the latest Etihad Guest Ambassador, he will work on a series of initiatives to raise Etihad Airways’ brand awareness in Germany and other key markets around the world. This includes a promotional video being filmed in Abu Dhabi this week to showcase Etihad Airways’ award-winning service and also position the UAE capital as a leading golf and travel destination.

The shooting schedule coincides with the Abu Dhabi HSBC Golf Championship 2014, with Kaymer competing for his fourth title at Abu Dhabi Golf Club between 16 and 19 January.

“As one of the world’s leading golf stars, Martin Kaymer has dedicated fans throughout the world, including his home country of Germany,” said Peter Baumgartner, Chief Commercial Officer at Etihad Airways. “This makes him the perfect Etihad Guest Ambassador and we look forward to working with Martin on a series of projects, including the launch of Etihad Holidays in Germany. Germany is our tour operating division’s second venture outside of the Middle East, offering an extensive range of holiday packages to Abu Dhabi and other destinations across our global network.”

The Etihad Guest Ambassador program was launched in October 2013 and features some of the biggest names from the global entertainment, art and sporting industries. Current ambassadors include Australian celebrity Dannii Minogue, Indian actress Katrina Kaif, Vietnamese Australian chef Luke Nguyen, French footballer Patrick Vieira, and Australian cricketer Shane Warne.