TripAdvisor Launches New Feature to Help Research, Compare and Book Tours

TripAdvisor has launched a new feature that allows users to compare and book tours and tickets for attractions around the world by integrating tour inventory and pricing information from Viator, which was acquired by TripAdvisor earlier this year.

When travellers visit attractions on TripAdvisor - such as the Eiffel Tower or the Taj Mahal - they will now be presented with up to three tour options, such as small group, private or skip-the-line options, along with descriptions and prices for each. Once travellers have identified the tour that best fits their travel preferences, they may click to book their tour of choice through Viator.

“The new TripAdvisor tour feature offers a convenient way for travellers to compare popular tours and book the one that’s perfect for their trip,” said Adam Medros, senior vice president, global product, TripAdvisor. “Now travellers on TripAdvisor have a much more intuitive way of finding great things to do in cities around the world.”

The tour feature currently covers more than 7,900 attractions worldwide and is available on desktop and mobile versions for all TripAdvisor English-language sites with plans to expand to more languages over time.