22 Vincci Hotels Implement RateTiger Shopper

Twenty two properties of Spanish hospitality chain Vincci Hotels have implemented RateTiger Shopper to monitor competitor rates and maintain rate parity across sales channels.

RateTiger Shopper helps properties to monitor trends in room rates over selected time periods and for up to 24 months in the future. The intelligent room rate business data also allows hotels to access past and current pricing data for accurate forecasting.

Vincci Hotel Group manages 35 four and five-star leisure properties across Spain, Tunisia and Portugal.

All Vincci Hotels that subscribed to RateTiger Shopper will receive the rate data to make adjustments to the dynamics of the local market. The revenue management team will be able to compare rates and packages of its competitors, like-for-like, at both beds and room-type level while also being notified immediately of competitor rate changes through rate alerts.

“It’s important to ensure that our rates remain competitive in the market and to have the benefit of maintaining rate stability during high and low periods to increase the demand. RateTiger Shopper makes it possible for us to optimize our pricing strategy through effectively responding to the dynamic changes in the market and retain competitive position,” said Amaya Lacambra, Director of Revenue Management and Online Distribution at Vincci Hotels.

John Seaton, VP Sales EMEA at eRevMax, added, “Spain is one of the largest markets in Europe and we are happy to partner with such a big brand in hotel industry. The integrated rate shopping capabilities of RateTiger enables the Vincci team to shop competitor rates on multiple online channels and use this price intelligence to pro-actively respond to varying market conditions and adjust their rates accordingly. Furthermore, they can also monitor rate parity across various sales channels for all their properties easily and efficiently.”