Etihad Airways has formed a strategic
partnership with Philippine Airlines (PAL) that marks a new era of
cooperation between the flag carriers.
The agreement covers
codeshare flights, loyalty programs, airport lounges, joint sales
and marketing programs, a Philippines domestic air pass, cargo,
and the coordination of airport operations to provide a better
guest experience at their Abu Dhabi and Manila hubs.
“This new partnership builds on
the success of our original codeshare agreement and reflects the
mutual respect, trust and goodwill that have built up over time –
not only between the airlines but also between our governments,”
said Etihad Airways’ President and Chief Executive Officer James
Hogan. “What is particularly significant about the new
commercial arrangements is that our millions of customers are the
winners. From a greater choice of passenger and freight codeshare
destinations, to reciprocal loyalty program benefits, and more
efficient terminal operations – this is a truly customer-centric
proposition.”
Initially, the airline partners will
place their respective ‘PR’ and ‘EY’ codes on each other’s
Manila-Abu Dhabi flights to operate a combined total of 19 weekly
flights between the two capitals. Etihad Airways will also place
its ‘EY’ code on Philippine Airlines flights from Manila to 20
destinations throughout the Philippines in the first phase,
increasing to 28 during 2014.
Members of
Philippine Airlines Mabuhay Miles Frequent Flyer Program and
Etihad Airways Etihad Guest will enjoy reciprocal loyalty program
benefits including miles earn and redemption, priority check-in
and boarding, baggage handling and lounge access across both
networks.
During September and October, double
miles will be awarded to Etihad Guest members travelling on any
Philippine Airlines flight and to Philippine Airlines Mabuhay
Miles members travelling on Etihad Airways flights.
The agreement also extends the use of Etihad Airways premium
lounges in Abu Dhabi and London Heathrow to Philippine Airlines
Business Class guests and Mabuhay Miles Million Miler, Premier
Elite and Elite members when traveling on Philippine Airlines’
Manila-Abu Dhabi and Manila-London Heathrow flights. This comes
into effect from 1 August for the Abu Dhabi lounges and 1 November
for London Heathrow.
On the cargo front, the
airlines have signed a letter of intent for an extensive capacity
agreement based on the bellyhold of all passenger services between
Abu Dhabi and Manila, as well as connecting airfreight into
Africa, Australia, the Middle East and South East Asia. The
airlines will work on the joint development of value-added cargo
products such as priority and pharmaceuticals across their
combined networks.
They are also developing a joint
air pass scheme which will enable overseas visitors to purchase an
international flight to Manila and up to three additional sectors
on Philippine Airlines’ domestic network. This will enable
travellers to visit more of the Philippines and provide a
significant boost to the local tourism industry. The air pass is
expected to go on sale by 1 September 2014.
PAL President and Chief Operating
Officer Ramon S. Ang said, “This new agreement is one of the ways
by which PAL hopes to further build its global network. By harmonising our products, we get to offer our passengers much
wider and better travel options all over the world while boosting
economic activity for both our countries through trade and
tourism.”
Etihad
Airways operates two flights daily between Abu Dhabi and Manila
using a Boeing 777-300 aircraft with 28 seats in Business Class
and 384 in Economy Class.
PAL’s five weekly flights
utilise its new Airbus A330-300 aircraft which features a modern,
two-class cabin configured into Economy (with a separate premium
economy cabin) and an all-new, state-of-the-art Business Class.
The PAL A330 carries 368 passengers: 323 in Economy; 27 in a
spacious Premium Economy; and 18 in Business Class.
Both airlines have Business Class seats that convert to
full-flat beds and offer full service in Economy Class.
The comprehensive new commercial agreement follows the
signing of a Memorandum of Understanding between the airlines in
Abu Dhabi on 28 April 2014.
Etihad Airways,
Abu Dhabi,
PAL,
Philippine Airlines,
Philippines
|