Avis Car Rental to Enter Laos and Cambodia

Avis Car Rental has selected RMA Group as the licensee to launch car rental operations in Laos and Cambodia.

The company will officially enter both markets with the opening of airport and city facilities in Luang Prabang, Pakse and Vientiane in Laos; and Phnom Penh and Siam Reap in Cambodia.

"Strengthening our global position remains a high priority as we seek to drive sustained, profitable growth," said Patric Siniscalchi, president, Latin America/Asia Pacific, Avis Budget Group. "Our licensee agreement with RMA Group will allow us to expand our global footprint and help to ensure that we are well-positioned to realize the growth potential of the Avis brand in each country."

The new Avis facilities will allow local and international customers to choose from a wide range of vehicles for short and long-term rentals, personal and corporate car leasing programs as well as premium chauffeur and transfer services.

"RMA is uniquely positioned to facilitate Avis Car Rental's plan for growth," Kevin Whitcraft, chief executive officer, RMA Group. "We have long-established vehicle sales and distribution infrastructures in Cambodia and Laos, and we are the partner of choice to some of the world's largest retail franchises in the Asia Pacific region. RMA is ready to support the enhancement of Avis' global position as a leader in its sector, and will do so by providing best-in-class service in these two countries."

Avis' legacy in Asia can be traced back to 1970, when the company opened its first location in Hong Kong. Operations in Singapore, the Philippines, Malaysia, Indonesia and Pakistan followed. Operations have grown steadily throughout the region ever since, including Avis' leading presence in China, which began in 2002. Avis now has approximately 300 rental locations in Asia.