SIA and CAG Sign MOC with South African Tourism

Singapore Airlines has signed a memorandum of co-operation (MOC) with Changi Airport Group and South African Tourism to promote travel to South Africa.

Under the agreement, the three parties will explore and implement activities jointly to promote tourist traffic to South Africa through Singapore Airlines’ services to Cape Town and Johannesburg via Singapore’s Changi Airport.

The parties have agreed to invest more than Sin$1 million in cash and in-kind collectively over the next one year to support advertising and promotional campaigns, as well as familiarisation programmes for trade and media representatives.

South African Tourism Chief Executive Officer, Mr Thulani Nzima, said, “We have aggressively sought tourism growth from emerging markets such as Australasia, a region in which we grew 25.1% and attracted 541,253 tourists in 2012. Singapore is an extremely important hub for us in the Australasia region and this agreement with Changi Airport and Singapore Airlines is part of our commitment to co-operate with some of the world’s leading global tourism industry players to stimulate tourism growth to South Africa. We are very excited about this agreement, which will be trade-driven and includes consumer activities promoting travel to South Africa in one of the world’s most important passenger hubs.”

Singapore Airlines operates daily flights to Johannesburg and four flights a week to Cape Town from Changi Airport.