Trafalgar’s Holiday Bookings On the Rise

The number of travellers booking with Trafalgar Tours increased by 25% during 2011 to 2012.

Singapore accounts for the biggest share of travellers with 40%, Malaysia takes 25%, Philippines contributes 25% and the rest of Asia accounting for the remaining 10%.

“I would like Asia to be in the top 3 contributing regions around the world in the next 5 years, and I expect each of our GSAs [General Sales Agents] to grow by 25% in their first year, as a small base to start,” said Mr Nicholas Lim, regional director of Trafalgar Tours Ltd based in Singapore.

With 66 years of operation Trafalgar prides itself on delivering unique authentic experiences for all travellers especially with its insider inclusions such as ‘Be My Guest’, ‘Exclusive hidden treasures’, and its motto ‘See the World from the Inside’.

“Our unique travel offering under ‘Be My Guest’ is an experience whereby guests are invited into homes of local families, whether it be a chateau, vineyard or farmhouse, where the family cooks a meal for guests and indulges them in conversations about the local culture,” explained Mr Lim.

To expand Trafalgar’s market share in Thailand, Holiday Tours & Travel, Trafalgar’s GSA in the Kingdom, recently joined the 12th International Travel Fair organised by the Thai Travel Agents Association at Queen Sirikit National Convention Center to promote tour packages to Europe, North America, South America, Australia, New Zealand, and Asia.

“Trafalgar also recently organised a special familiarisation trip for its GSAs from Singapore, Taiwan, Malaysia, Indonesia, India, Philippines and Holiday Tours & Travel (Thailand) Ltd, as well as each the top-sales travel agents from each country to visit Paris, Lyon, Nice and Milan,” added Mr Lim.