According to Q2 2013 data compiled by Pegasus
Solutions, global leisure daily hotel rates achieved a new growth
record of +5.1% over June 2012.
Along with solid performance for
holiday travel, business travel maintained prior year levels for
both bookings and rates during the off-season.
As rates continued to grow for the leisure
channel globally, booking growth paused in June, coming within
-2.0% of June 2012. After spring closed with substantial booking
growth of +6.2% and +3.7% over prior year in April and May, the
stall is still positive given the overall growth it represents.
June 2012 increased by +8.5% over 2011, and June 2011 increased by
+7.5% over 2010. Overall, vacation travel is still making real
progress at encouraging prices for hoteliers.
“The
performance we’re seeing can be attributed to the perfect formula
for hotels: lower room supply with increased leisure and business
travel demand,” said David Millili, chief executive officer of
Pegasus Solutions. “The second quarter compared against prior
years shows that while demand is present, hotels are also present
with real distribution strategies. Taking time to understand and
maneuver the world of distribution is helping hotels attract
bookings across both channels at the prices they want guests to
pay.”
For the corporate channel, which draws on
bookings made through the global distribution systems (GDS),
second quarter bookings spiked early before stabilizing to prior
year levels. April’s bookings rose +6.2% over 2012, leveling to
just ahead of June 2012 by +0.7% at the close of June. Rates held
firm, remaining even with prior year throughout the second
quarter, and ending with June coming just shy of prior year by
-0.7%.
Looking forward, the corporate channel is
expected to maintain solid volume and rates globally, but not to
deliver substantial gains over 2012. Future stays suggest rates,
however, will pick-up in September and October as the convention
season begins. For the leisure channel, July and August rates may
rise by over +4.0%, with rates closer to prior year in September and October. Booking volume will be at or near prior year levels
into early autumn.
Data reported by Pegasus
Solutions <http://www.pegs.com> comes from billions of
transactions processed monthly for nearly 100,000 hotels,
facilitating more than $16 billion a year. The Pegasus View,
produced quarterly, reflects data drawn from both GDS and ADS
transactions.
Pegasus Solutions
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