Park Hotel Group Launches Private Label GDS Code

Park Hotel Group has launched its Private Label Global Distribution System (GDS) chain code PG.

Targeted at travel agents, the exclusive PG chain code serves to enhance the brand recognition of Park Hotel Group amongst the global travel agency community.

A single code will also provide greater convenience to these travel professionals for them to locate and book Park Hotel Group’s hotel rooms on GDS.

“The launch of Park Hotel Group’s very own private label chain code is our latest initiative to strengthen our sales and marketing efforts. Besides allowing our travel agent partners to search effortlessly for our hotels on GDS, the code PG is easily associated with Park Hotel Group as one strong representative brand, and will allow greater effectiveness when we reach out to new and potential partners,” said Mr Mohd K Rafin, Senior Vice President of Park Hotel Group.

To commemorate the Private Label chain code launch travel agents will receive an 18% commission on GDS promotional rates for room bookings up to 28 February 2013 of the following hotels under Park Hotel Group:

Singapore
• Grand Park Orchard
• Grand Park City Hall
• Park Hotel Clarke Quay
China
• Grand Park Kunming
• Grand Park Wuxi
• Grand Park Xian
Hong Kong
• Park Hotel Hong Kong
Japan
• Grand Park Otaru