Princess Cruises Appoints Farriek Tawfik as Director - Southeast Asia

Farriek Tawfik has been named Director of Southeast Asia for Princess Cruises.

In this new role he will lead the brand’s commercial operations, and sales and marketing activities in the region.

Tawfik will be based at the new Carnival Asia office in Singapore being established by Carnival Corporation & plc. He will also oversee regional sales and marketing for the Cunard Line brand.

Most recently Tawfik headed the cruise business unit of Pacific Arena where he has overseen the sales and marketing activities for Princess Cruises and Cunard Lines in Singapore and Malaysia since 1994.

Prior to that he served as general manager for Suci Travel & Tours in Kuala Lumpur, and also held managerial roles for Paradise Travel and Tours, and Burswood Travel and Tours.

“We are pleased to bring Farriek on in this new and critical role for Princess Cruises,” said Alan Buckelew, president and CEO of Princess Cruises. “His long history with our company, combined with his marketing skills, will be tremendous assets to our expansion plans in the Southeast Asia region.”