The International Rugby Board has confirmed that, for the first time, the HSBC Sevens World Series will be
streamed live online.
The development
follows the success of the live streaming from Rugby World Cup
Sevens 2013 in Moscow, which was viewed by over 260,000 unique
users over the three days.
In territories where broadcast
agreements are in place geo-blocking may apply, however the live
streaming solution means that the popular action will be
accessible to rugby fans in every country in the world, allowing
them to both watch and engage with the Series via integrated
social media.
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2013/14 HSBC Sevens World Series to be Streamed Live Online. Click to Enlarge.
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More Pictures
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"This is
an exciting development for sports fans and a giant leap forward
in helping to satisfy the strong global demand for Rugby Sevens,
which continues to engage new fans around the world," said the
IRB's General Manager for Rugby Sevens, Avan Lee.
"Since
Rugby Sevens joined the Olympic programme, the game has benefited
from record broadcast exposure on television, and this new step
into the world of live online viewership significantly enhances
our offering.
"Millions of people already watch the World
Series on television around the world, and will continue to, but
this online platform now gives existing and new fans the chance to
see every pass, tackle and try from our showcase Series.
"We've had nothing but positive feedback from the
rugby family
about this and we're excited to see how it goes."
IRB
Chairman, Bernard Lapasset, added, "With three years until our
return to the Olympic stage in Rio we want more than ever to make
rugby accessible to people everywhere, so it is with immense pride
that we can now make our premium Sevens product viewable in every
corner of the world. That is the universality we are striving for
as we build towards 2016 and beyond."
See also:
Pictures from 2013 Cathay Pacific / HSBC Hong Kong Sevens
HSBC,
Rugby,
Sevens
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