The Peninsula Hotels has launched "Peninsula
Moments" a new multi-million-dollar global brand campaign, the new
PenCities online travel journal, and a HK$450 million
revitalization of its flagship hotel, The Peninsula Hong Kong,
featuring advanced in-room technology.
Peninsula Moments
Conceived and developed in-house, the global
campaign has been designed to show what Peninsula brings to its
guests using photography, video and behind-the-scenes footage,
with each image and scene telling a story.
"As one of the world's oldest hotel
groups, Peninsula icons throughout our hotels showcase the brand's
heritage, personal service and continued commitment to inspire,
surprise and delight, and these new images and videos capture this
spirit perfectly," said Peter C. Borer, Chief Operating Officer.
Audiences can see Peninsula Moments in print,
online and tablet versions of top luxury, lifestyle, travel and
business magazines worldwide beginning from this month.
To capture "Peninsula Moments", Peninsula
tapped Russel Wong, a Singapore-based photographer known for his
celebrity portraits and his photography for major motion pictures
such as Underworld, Crouching Tiger, Hidden Dragon, Hero and The
House of Flying Daggers.
"I wanted it to appear very narrative, almost
like scenes from a movie," said Wong. "I tried to inject a
romantic notion into the overall campaign, and hopefully it's all
uniquely Peninsula."
Complementing the still photography are the
films produced by Ridley Scott Associates and directed by
Jean-Claude Thibaut and Antony Crook, whose previous work has
included videos for Louis Vuitton, Hermes and Boss. Each film aims
to evoke a sense of destination and luxury, inspiring the viewer
to see Peninsula destinations as never before through scenery and
music.
"My main objective was to amaze the audience
with real stories and authentic moments to capture the overall
magic of The Peninsula Hotels, fueled by the staff's genuine
desire to inspire, with their unique approach to their work giving
an original view on each city," said Thibaut.
PenCities Online Luxury
Lifestyle Journal
Travelers planning a visit to any Peninsula
destination can access insider travel and lifestyle information in
the new PenCities, a new online journal making at peninsula.com.
Developed exclusively for The Peninsula Hotels
by Luxe City Guides, PenCities presents a selection of insider
recommendations covering the latest openings, restaurants,
galleries, bars, classic favorites, special events, seasonal
celebrations and smart things to do in each of The Peninsula
Hotels' cities worldwide, plus emerging new luxury lifestyle and
travel trends.
The Peninsula Hong Kong
HK$450 Million Renovation
Peninsula's legendary flagship hotel, The
Peninsula Hong Kong, unveiled the first phase of its landmark
HK$450 million room enhancement program, featuring a stunning new
interior design and pioneering guest technology.
"Today, we're celebrating both the re-launch of
an icon, as well as cementing this hotel's place firmly in the
future," said Peter Borer. "Innovation is part of The Peninsula's
DNA, and the guest-focused technology we are unveiling will
elevate guest stays to a whole new echelon of experiential
luxury."
Conceived by the in-house design team of The
Peninsula Hotels, assisted by Gettys interior design, the new
rooms and suites feature a bespoke luxury aesthetic that
references the glamour of private yachts, motorcars and jets.
Simple details and custom-made Cassina
furnishings work in elegant synchronization -- from streamlined
entertainment centers to the beige leather-finish and glossy
patina of walnut writing desks and vanity tables with retractable
illuminated mirrors - guests have everything they need at their
fingertips.
Complementing the glamorous bespoke furnishings
of its rooms is the next generation of in-room technology,
enabling new standards of guest personalization. Renowned for its
pioneering technology, Peninsula introduces its next generation of
intuitive in-room enhancements, which include:
- Interactive digital touch-screen tablets
pre-set in one of five languages: English, French, Traditional and
Simplified Chinese and Japanese, allowing guests to personalize
all room controls, signage and information to their preferred
language.
- Full control of all in-room functions via
bedside and desk tablets and wall panels, enabling access to the
guest compendium of in-room dining menus, hotel services,
streaming television, Internet TV and radio, mood lighting,
curtains, temperature and more.
- Complimentary long-distance VOIP phone calls
from guest rooms and from the hotel's Rolls-Royce fleet.
- Advanced audio-visual center in each guest
room featuring a 46-inch flat-screen, Blu-ray LED television --
with a 55-inch model in all suites, Internet TV, iPod/iPad docking
station, memory-card reader and soundbar speaker system delivering
surround-sound experience.
- Wireless connection to personal electronic
devices and to the all-in-one printer/photocopier/scanner/fax,
enables the seamless functionality of a home office.
- Signature marble bathrooms with LED
touch-screen panels located on the wall and bath-side, enable
viewing of terrestrial and Internet TV and radio and Spa button
delivering a luxurious, integrated light and sound experience for
indulgent relaxation.
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