Anantara Appoints New Cluster Director of Sales & Marketing for Two Phuket Resorts

Viktoria Riley has been appointed as Cluster Director of Sales & Marketing for Anantara Phuket Villas, as well as the new Anantara Phuket Layan Resort & Spa opening in 2013.

Viktoria joins the Anantara brand with almost 20 years of leisure and hospitality experience, bringing with her expertise in hotel openings, an innovative approach to marketing strategies and an impressive performance record.

In her early career as a Service Supervisor & Destination Tour Guide, she launched and set up Cuba as a new destination for the Scandinavian market. Entering the hotel industry as a Sales & Marketing Executive for Sol Meliá Hotels, she progressed on to become Public Relations Manager & Manager on Duty for Sol Elite Antilles & Barbados and Mallorca in Spain.

Viktoria joined Marriott International as Senior Account Sales Manager for the pre-opening of Copenhagen Marriott Hotel in Denmark. She then relocated to the USA to take up the position of International Senior Sales Manager for Marriott’s cluster office in Orlando. Moving onto Germany as Director of Sales at the Courtyard by Marriott Munich, Viktoria played a key role in the property’s successful pre-opening, before taking up the position of Director of Sales & Marketing for Frenchman’s Reef & Morning Star Marriott Resort where she achieved an impressive revenue increase in a volatile market.

Prior to joining the Anantara team, Viktoria served as the Director of Sales & Marketing at the Sheraton Phoenix Airport Hotel in Arizona.

Viktoria speaks English, Danish, German, Norwegian, Spanish and Hungarian, in addition to her native Swedish.

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