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Ryanair Reduces Size of Inflight Magazine

Travel News Asia Latest Travel News Podcasts Videos Wednesday, 4 April 2012
 

Ryanair’s inflight magazine is to be reduced in size from A4 to A5 with its new pocket-sized “Let’s Go with Ryanair”.

The new inflight magazine will use 50% less (recycled) paper, cost €500k less to produce per annum, reduces fuel burn because of its reduced weight, and also doubles as Ryanair’s inflight menu card.

The number of pages in the magazine remains unchanged at 164 and continues to feature new articles each month on lifestyle, entertainment, destinations, travel news and more.

Ryanair’s Stephen McNamara said, “Ryanair and Ink have cut the page size of our award winning “Let’s Go with Ryanair” magazine in order to reduce its weight, as well as its paper and production costs, but we have sacrificed none of its 164 pages or its entertaining content. Our new magazine ‘Let's Go with Ryanair’ will save up to €500k in print and production costs each year and is now an even better read, which all Ryanair passengers can take with them when they arrive at their destination.”

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