IMPACT Launches Loyalty Programme

In a bid to build brand-loyalty and reward its customers, IMPACT today launched a loyalty program.

The company expects the program to attract up to 100,000 members within 2 years with special privileges from retails, restaurants, and services around IMPACT in Nonthaburi, Thailand.

A new VIP lounge serving food and beverages as well as Wi-Fi services is also available to members.

The company forecasts that it will be able to achieve between 5% and 10% growth in members per year.

Mr. Paul Kanjanapas, Managing Director of IMPACT Exhibition Management Co Ltd., revealed that the IMPACT Member Card program is part of the company’s new Customer Relationship Management strategy that compliments the growth of its exhibition and convention business.

“We are enhancing our CRM strategy and extending more benefits to our customers. The IMPACT Member Card is developed from our IMPACT Society Card program with many more benefits and activities to introduce to members. Initially, IMPACT Card members will eligible for special discounts from various shops and outlets including all 7 of IMPACT’s leading restaurants, the Novel Bangkok IMPACT, travel services from Total Reservation, and other benefits from IMPACT’s business alliances such as True,” Mr. Kanjanapas said.

“IMPACT Card’s members can also enjoy our new VIP lounge decorated in a modern theme. This lounge is located at the lobby of Atrium 2, IMPACT Challenger and can accommodate up to 50 members at a time. At the lounge we provide food, beverages, and Wi-Fi service as well as massage chairs. In addition, 126 reserved parking spaces are available for members. Card holders can also collect points to redeem for benefits such as parking coupons, cash coupons, and much more,” he added

According to Mr.Paul, IMPACT has been operating its CRM program since 2010. Two initial programs that have had great success are the IMPACT Corporate Reward program which is currently serving 500 exhibitors and corporate members, and the IMPACT Society Card program that rewards the visitor market and has 40,000 registered members.

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