New Chairman and Board of Directors Appointed for Tanzania Tourist Board

The President of the United Republic of Tanzania, Dr. Jakaya Mrisho Kikwete has confirmed the appointment of Ambassador Charles A. Sanga as the new Chairman of the Board of Directors of the Tanzania Tourist Board (TTB).

The Minister of Natural Resources and Tourism, Hon. Ezekiel Maige (MP) subsequently appointed new members of the Board of Directors to serve alongside the new Chairman: Professor Isaya Jairo from the Institute of Finance Management and renowned Financial Management specialist; Teddy Mapunda, a seasoned Marketer; Hon. Abdulkarim Shah, Member of Parliament for Mafia Island; Hon. Kaika Ole Telele, Member of Parliament for the Ngorongoro Constituency; as well as Mr. Samuel Diah, a private sector official representative to the Board and a tour operator.

At the inauguration of the new TTB Board, Hon. Ezekiel Maige, Minister of Natural Resources & Tourism, told the new board members “that there is a need to look for new strategies of promoting the numerous attractions in the country if the target to reach the one million mark by 2013 from the current 800,000 is to be met.”

Hon. Maige continued, “In the new strategy of promoting ourselves, I would like to advise that the issue of branding the country be well supervised and completed this year.”

Hon. Maige asked the new Board of Directors of TTB to develop a strategy to diversify the tourism product and develop areas that have been off the beaten track, including cultural and historical sites as well as the Indian Ocean coast. Likewise, the Minister emphasized the need to boost the tourism marketing budget in order to reach more market sources and attract more tourists from leading markets.

The new TTB Chairman, Ambassador Charles A. Sanga, said that the directives of the Minister will act as a compass to achieving their goals. He said that, “The newly appointed Board of Directors will implement during the coming three years, a number of projects aimed at raising tourist arrivals and the Tanzania Tourist Board profile. Among the programs are the modernization of tourist services, expansion of tourist attractions, new marketing strategies, investment in tourist sector, and construction of conference centers and development of domestic tourism.”

Dr. Aloyce Nzuki, Managing Director, Tanzania Tourist Board (TTB) welcomed the formation of the new TTB Board and said, “We are confident that under the direction of the new Chairman and Board of Directors, TTB can now move forward in strengthening its global tourism strategy as well as in securing the financial resources to ensure Tanzania’s competitive edge in the country’s major source markets worldwide. While at the same time, the TTB Board of Directors will help strategize plans to reach out to new markets as well as develop programs to attract more domestic and intra-Africa tourism.”

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