Senior Appointments @ Singapore Tourism Board - Americas

The Singapore Tourism Board (STB) has promoted Serene Tan to regional director, Americas, and appointed (Ms.) Wen Jie Chio as area director, Eastern U.S. and South America.

Both Tan and Chio will be based in the Singapore Tourism Board’s New York City office.

As Regional Director, Tan will drive all strategies and lead the STB team in the Americas Region, while Chio will be responsible for promoting Singapore as a compelling destination for the Eastern region of the United States and South America region, in terms of both business development and marketing initiatives.

Serene Tan

Previously serving as area director, Eastern U.S. and South America, Tan is a 12-year veteran of the Singapore Tourism Board, having joined the board as an assistant manager of events marketing in November of 2000. At the STB, she has worked in a myriad of sectors including leisure planning and marketing, as well as in the Business Travel, Meetings, Incentives, Conventions and Exhibitions (BTMICE) industry and cruise sector.

She was posted to the United States in May of 2009 as the area director, Eastern U.S. and South America for STB. During her time in STB Americas, Tan has led several successful high profile tourism endeavors including securing Singapore as the first-ever international destination for Top Chef on the BRAVO network and launching the YourSingapore brand in Times Square, in addition to landing full major features for the destination on The Martha Stewart Show and Simply Ming on PBS. Tan also led her team to secure key business events in Singapore; develop and build relationships with key stakeholders in sectors including cruise, hospitality, and dining; and to contribute to the growth of the Singapore tourism industry.

Wen Jie Chio

New to the United States, Chio previously served as STB’s senior manager, business planning and marketing, BTMICE in Singapore, developing long-term strategies for the MICE industry.

Joining the Singapore Tourism Board after graduating from the National University of Singapore, Chio has over eight years’ experience with the STB, and has served in various departments including manpower development and customer service, as well as a stint in the Taipei Regional Office as part of the management associate program.

Chio holds a bachelor degree in electrical engineering (Second Class Honors), and also attended the Imperial College of Science, Technology and Medicine in London as part of a student exchange program.

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