Amadeus Acquires airconomy to Tap Travel Market Intelligence

Amadeus has acquired the Frankfurt-based company airconomy, an international strategy consultancy supplying precise and comprehensive data on passenger demand.

“Increasingly, companies are relying on hard data to make business decisions but in the travel industry, the proliferation of travel booking channels makes it ever more difficult to get a consolidated view of a seemingly simple question: how many people want to fly between A and B and how much will they spend?” said David Doctor, Director Distribution Marketing at Amadeus. “This is the question which airconomy will help us answer.”

Last year, Amadeus launched, in partnership with airconomy Total Demand, a business intelligence tool which delivers detailed key performance indicators on passenger demand to help benchmark network strengths and weaknesses.

Total Demand can, for example, help carriers plan and develop networks that respond to true passenger needs and behaviour, as well as maximise profitability on existing routes and in the development of new ones.

Analysis by airconomy provides demand data for any city-pair in the world, i.e. how many passengers are booking certain routes, even to the detail of itinerary and airline. Based on advanced computational intelligence, sources for airconomy’s calculations include low-cost carriers, airline direct online sales as well as the GDS distribution channel.

After the acquisition airconomy will be run as a separate business incubator to develop ideas for new market intelligence products; Amadeus will commercialise the new products and handle on-going product management.

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