Samsung and VisitBritain Upgrade Best of Britain App

Samsung has upgraded its ‘Best of Britain’ mobile application, developed in partnership with VisitBritain, the UK’s national tourism agency.

Olympic content leads the upgrade of the ‘Best of Britain’ app which launched earlier this year to support the huge interest in Britain this year around the world.

Samsung’s global ambassador for London 2012, David Beckham, shares his best places to go on the app revealing the locations across the UK that he wants to visit with his family.

David shares some of his favourite places to visit in the UK on the app as well as recommendations, accommodation and entertainment options provided by VisitBritain to help make London 2012 an Olympic Games everyone can enjoy both in and outside of the Olympic venues.

Inspirational content of key Olympic Torch Relay and competition locations are also on the app to help inspire future travel and create a lasting legacy for places associated with the Olympic Flame.

Guides for key destinations such as Land’s End, Much Wenlock, Stonehenge, Liverpool and Dover all offer imagery and stirring content to allow international visitors to plan their next Britain itinerary.

Sunny Hwang, Vice President & Head of Global Sports Marketing, Samsung Electronics said, “Samsung’s collaboration with VisitBritain demonstrates how we will provide a more enjoyable and exciting experience for anyone looking to take part in the Olympic Games this summer. David Beckham is helping Samsung deliver an Olympic Games everyone can enjoy, and his support for the Best of Britain app shows his commitment to London 2012 as Samsung’s global ambassador.”

Samsung and VisitBritain also extended their partnership to help more people experience the sights, emotions and stories of the Torch Relay, through innovative smart technology and social media by enabling VisitBritain’s Super Bloggers to join the Samsung caravan on key dates of the journey. The bloggers will capitalise on the unique access to tweet, blog and create stories that highlight the towns and cities celebrating the exciting moments of the Torch Relay, and showcase cultural landmarks across the UK.

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