STR Global is forecasting positive RevPAR growth
across four key Asian markets in 2012.
RevPAR growth is expected to be mainly driven by
increasing ADR, following strong occupancy performances in
Singapore, Hong Kong and Sydney during 2011. The markets posted
occupancy of more than 80% for the year, while Beijing achieved
just less than 70%.
Supply is expected to grow between 1.1% and 2.5%
across the four cities, with demand predicted to increase between
1.7% and 3.8%.
Following strong demand growth during 2010
(+22.8%) and 2011 (6.2%), Singapore is expected to see the metric
increase at a rate less than supply during 2012. The imbalance is
forecast to lead to an occupancy decrease of 0.6% for the year.
In Beijing, occupancy growth and ADR growth (+4.5% to CNY
677.76) is expected to support RevPAR growth between 5.0% and 7.0% in 2012.
Hong Kong is predicted to see the largest supply increase
(+2.5%) of the four cities, which is expected to be offset by a 3%
demand increase that will drive growth in occupancy, ADR and
RevPAR.
Sydney is forecast to see the smallest supply
increase, resulting in moderate occupancy (+1.2%) and ADR (+2.6%)
growth.
For the 12 months through January 2012, Hong Kong
reached occupancy of 84.5%, followed by Singapore (84.1%), Sydney
(82.1%) and Beijing (67.9%), where 12-month average occupancy
levels were similar to the levels recorded during the pre-Olympics
period in March 2008 (67.9%).
"Our forecast indicates that
2012 will be another positive year with demand growing in Beijing
(+3.8%), Hong Kong (+3.0%), Singapore (+1.7%) and Sydney (+2.3%).
This, coupled with limited new supply, will benefit RevPAR,"
said Elizabeth Randall, managing director at STR Global.
"With high demand and corresponding occupancy levels, we estimate
average room rates to pick up."
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