For those fearful of an ugly sweater, tasteless
fruitcake or other lackluster item gracing their holiday gift pile
this year, Wyndham Rewards has launched the “My Horrible Holiday
Gift” contest that gives members a chance at trading in their
less-than-desirable gift for two million Wyndham Rewards points or
other valuable prizes including $50 and $100 gift cards.
A
recent poll by Wyndham Rewards found that 32%
of Americans admitted to re-gifting their horrible holiday gifts,
while 17% say they receive their worst gifts
from their in-laws.
“While the holidays are about spending
time with loved ones, the reality is that people are disappointed
when they don’t get the gifts they’d hoped for,” said Robin Korman,
Wyndham Hotel Group senior vice president, Loyalty Marketing.
“That’s why we want to give our members a chance to flip the
tables on their horrible gift and turn it into something that they
really want.”
Now through 10 January 2012, U.S. and Canadian
Wyndham Rewards members who upload to the contest a photo of their horrible holiday gift, along with a
brief description of what makes it so bad, will be entered for
their chance to win a grand prize of two million Wyndham Rewards
points.
A team of Wyndham Rewards judges will pick five
finalists from all eligible entries submitted. The public will
then vote to select the grand prize winner.
Finalists will be
chosen based on: creativity, originality, popularity, and
faithfulness to the idea. As an added bonus, finalists will each receive enough Wyndham Rewards points to redeem for a $100 gift
card to the retailer of their choice.
“Whether
it’s 333 free nights at our hotels around the world, an $8,000
shopping spree to a favorite store or tickets to many of the best
shows and sporting events—with two million points, the
possibilities are tremendous,” Korman added.
All entrants are encouraged
to rate, comment on and share their favorite “Horrible Holiday
Gift” submissions with family and friends through Facebook and
Twitter. Online voting will take place from 17 January 2012 to
23 January 2012.
In addition to the grand prize and finalist
prizes, five weekly drawings will be held throughout the contest
in which all eligible entrants will be able to win a $50 gift card
to a retailer of their choosing. Gift cards will be awarded in the
form of Wyndham Rewards points. Terms and conditions apply.
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