Steffen Harbarth Appointed Lufthansa Vice President Asia Pacific

Mr. Steffen Harbarth has been officially introduced as the new Vice President for Lufthansa in Asia Pacific. He will direct the airline’s regional headquarter based in Singapore.

In this new role, Mr. Harbarth manages and directs the sales, marketing and airport operations for Lufthansa Asia Pacific. He reports to Mr. Jens Bischof, member of the Lufthansa German Airlines Board, Sales and Revenue Management.

Mr. Harbarth succeeds Mr. Uwe Mueller who has taken over the position of Head of Sales for Lufthansa’s largest markets in Germany, Switzerland and Austria. Mr. Mueller managed the airline’s sustainable growth in the region since 2003 playing a critical role in establishing Lufthansa as one of the leading European airlines in the Asia Pacific region.

“We remain committed to this region which has emerged as the largest and most dynamic market for our industry worldwide. We intend to continue our successful growth in the Asia Pacific. We will continue to invest in new services, products and innovations tailored for our Asian customers. We will introduce more flights, larger aircraft and new destinations for our customers in the Asia-Pacific markets, and we will also strengthen all our aviation business segments MRO, airfreight, catering and IT in the region,” said Mr. Harbarth. “The latest decision of the board of Lufthansa Technik to invest US$30million in a new hangar project in the Philippines will not only create another 400 high skilled Lufthansa jobs in the region but it will furthermore strengthen the position of the whole Lufthansa airline group in the region.”

Mr. Harbarth began his career at Lufthansa in 1996, working initially in Pricing Policy and then in Sales Development. In 1999, he moved to Paris as Head of Sales and Support Marketing for Western and Southern Europe. Two years later, he transferred to Zurich, where he was responsible for Lufthansa-sales in the Swiss market. In 2005, he returned to Frankfurt as Head of Yield Management and subsequently of Revenue Management for the long-haul markets. Most recently, he held the position of Head of Hub Development and Capacity Management at Lufthansa’s hub in Munich, Germany.

Mr. Harbarth graduated from the University of Applied Sciences in Munich with a Diploma in Business Management. He is married and has two daughters.

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