Thai Airways Enhances Mobile Services

Thai Airways has launched electronic and mobile services that are designed to make flight preparation simpler and more convenient for its customers.

Customers now can access information pertaining to flight information and schedules, can check-in, track cargo, get the most out of Royal Orchid Holidays, and the Royal Orchid Plus frequent flyer program on their mobile phone or over the internet.

The eServices include:

 Web on Mobile: Makes services accessible via browsers on mobile phone such as Apple/iPhone, Android, BlackBerry, Symbian and Windows Mobile. Customers are able to view THAI flight information and schedules, view and make bookings, check-in, get information on Royal Orchid Holidays and Royal Orchid Plus, as well as check cargo flight schedules and track cargo shipments.

 THAI m Service: Is a smart phone application available for free from the App Store for use on an iPhone, iPad or BlackBerry mobiles. Additional programs include one that detects the current location of the mobile phone and finds the nearest THAI office within a 50 kilometer radius, complete with directions on how to get there. THAI is developing THAI m Service for use on other mobile phones.

 SMS Query: Send a blank SMS to 451-4455 and a reply SMS will be send to your mobile, making it possible to check flight information and schedules, airfare promotions, mileage accrual and cargo information, and check-in services. The company is working with AIS to develop TG Sim services that will be accessible on mobile phone menus.

 Call Genie 02-400-4000: Is a Thai speech recognition information service through mobile phones (with local mobile service providers in Thailand) whereby information will be sent by SMS whenever customers dial 02-400-4000. Customers can obtain flight information and schedules as well cargo shipments.

 Little Captain: Is a mobile game that may be loaded for free from the App Store to be played on an iPhone, iPod Touch, and iPad. The player takes the role as the captain in charge of the flight, conducts flight landing to various destinations that THAI serves. Little Captain also has a flight monitor application which displays the status of the flight chosen by the player, including access to THAI promotional information through the “Promotion” icon.

For future services, the company is in the process of introducing the following additional eServices that make access to THAI information as easy as a click away for customers:

 Route Recommendation Service on Longdo Map: Longdo Map is a website that can be used for directions within Thailand.

 Widgets / Gadgets Service: To find information about THAI flights and services, specifically used by website developers, blog developers / bloggers, social network builders so that THAI information may be shared with members and prepare for future transition to Internet TV technology.

THAI has made adjustments to its website offering internet check-in, home print boarding passes, and for First Class passengers special meal requests are possible through the website.

THAI has also joined with the Airports of Thailand and SITA to launch the Mobile 2D Barcode Boarding Passes in the near future.

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