Finnair plans to improve profitability by
streamlining its support and management functions and increasing
the efficiency of its marketing and distribution activities.
These
plans are part of Finnairs goals to reduce annual costs by 140
million euros by 2014.
Finnair has already started employee
consultations in many of its functions including Finance, HR, IT
and marketing. The estimated reduction in workforce is
approximately 155 people. The airline also aims to reduce
operational costs significantly, for example by cutting
procurement, marketing and IT spending.
"Our goal is to
make Finnair profitable again, since its only the results that
justify our existence. Through these painful changes we aim to
create a better future for Finnair. Weve identified together with
employees many good cost saving ideas, which dont have any impact
on personnel. The planned personnel reductions are, however,
necessary to increase efficiency," said Finnair CEO Mika Vehvilinen.
"Reducing costs requires changes in our structures
and ways of working. We cannot avoid personnel reductions either. These plans are painful to carry out, but Finnair simply has to
change to be able to meet the increasingly tougher competition and
take our share of the market growth."
Finnair has already
said it:
- has started negotiations to
transfer baggage and apron services to Swissport
- is
negotiating aircraft leasing agreements which are about to expire
to bring them more in line with the current status of the leasing market
- is evaluating the optimum size of its fleet in
European air traffic
- has begun analyses of different
alternatives to improve cost-efficiency of maintenance services
- continues to investigate partnership opportunities for
Caterings catering production and Finncatering
- has
initiated, and is initiating, numerous smaller savings measures
throughout the company.
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