American Airlines is to roll out a new suite of
premium class amenities on select international flights in its
First and Business Class cabins from 1 September 2011.
Passengers on American's flights between the
U.S. and London Heathrow will be among the first to enjoy
the new offerings. First Class customers traveling onboard Boeing
777s between the U.S. and Heathrow will receive a quilted bed
topper custom-designed to fit American's Flagship Suite,
pajamas and slippers as part of the airline's new turndown
service.
A lightweight day blanket, new premium duvet and pillow,
and an amenity kit featuring a bag with an authentic Eames Office
design pattern and containing Dermalogica skincare products and
other travel necessities complete the new suite of amenities.
"We believe this new suite of premium products
is a wise investment because it enables us to provide an added
level of comfort and style to the inflight environment – a
sentiment applauded by customers on international test flights
earlier this month," said Rob Friedman, American's Vice President
– Marketing. "This initiative to further complement our premium
customers' travel experience is another example of our commitment
to make American the airline of choice for global travelers."
Passengers in
American's Business Class cabin on flights between the U.S.
and LHR operated by Boeing 777s, 767-300s and international 757s
will also be able to enjoy a new premium duvet and pillow, slippers, and amenity
kit.
Beginning 1 October 2011, the full suite of products,
including the turndown service, will roll out in American's First
Class cabins onboard all international flights served by Boeing
777s.
Also on 1 October, American's Business Class cabins onboard all
international flights operated by Boeing 777s and 767-300s, in
addition to select flights to and from Europe operated by Boeing
757s, will begin offering the new premium duvet and pillow,
slippers, and amenity kit.
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