Relais & Châteaux Appoints Paulo Coelho as Ambassador for 2012

Relais & Châteaux has appointed Paulo Coelho as its Ambassador for 2012.

 The Brazilian author, Paulo Coelho, who has sold more than 100 million books in 71 languages, sees travel, as much in his books as in his life, as a personal quest and a voyage of discovery.

“To travel is to embark on a pilgrimage,” says Paulo Coelho. “You commune with a place, with a particular environment, with people, with the idea of sharing.” An experience that is, in his eyes, a quintessentially Relais & Châteaux experience.

“Every (Relais & Châteaux property) is like a living museum that you can visit. A rare place where the entire heritage of the Maître de Maison and his approach to the surrounding region is expressed. The innkeeper himself embodies his environment. Here, and nowhere else, he has found his own groove, an ‘expression of his own life’. He is what surrounds him,” says Coelho.

Succeeding previous Ambassadors, actor and hotelier Richard Gere, and actress and winemaker Carole Bouquet, Paulo Coelho continues this legacy through his travels of personal enrichment, and his pilgrimages to discover people and places “all around the world, unique in the world”.

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