Mystic Spa, a chain of lifestyle spas, is
planning to expand from its current network of 6 spas to 150 spas
in the next five years.
This growth will be propelled by Mystic Spa’s
strategy of exploring the franchise model to expand its brand
presence pan India. The spa chain is promoted by Mystic Cures
Limited.
Siddharth
Shankar, Founder and Director of Mystic Spa, said, “This year
itself, we are targeting to have as many as 20 spas in Delhi NCR
to consolidate our presence, after which we will be branching out
to other parts of the country.”
Mystic Spa currently manages six
branded lifestyle spa properties in Delhi NCR through franchisee
as well as company-owned operations.
“With the Indian spa
industry growing at an annual rate of 20% over the last
few years, the spa business is attracting investors, developers,
consultants and suppliers like never before. Coupling our rich
experience with the power of the franchise business model, Mystic
Spa is poised to make spa a lifestyle choice,” Siddharth added.
In line with its planned expansion, Mystic Spa has introduced a revised menu. The new hand-picked menu includes an assortment of international
rituals, ayurvedic rituals, express rituals, scrubs, wraps, spa
facials, hand and feet, packages and memberships.
Mr.
Shankar explained, “Till now, we were managing only a handful of spa
properties, and tried to include everything that a spa and salon
could possibly offer. As we now grow into a larger presence, we
think we have a much better pulse of what the consumer really
wants, and we are now focusing on delivering those services with
an unsurpassed quality. This will help us live up to our brand promise no matter which Mystic Spa outlet you visit, and no matter
how large we grow.”
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