InterContinental Hotels Group has launched
iPhone booking apps for each of its seven brands –
InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts,
Hotel Indigo, Holiday Inn Hotels and Resorts, Holiday Inn Express,
Staybridge Suites and Candlewood Suites.
These new apps provide customers with the
functionality to find and book hotel rooms, check rates and view
or cancel reservations.
The iPhone apps for each brand follow the
release of the InterContinental Concierge Insider Guides app for
iPad in December 2010; the Priority Club Rewards app for Android
in July 2010; and the Priority Club Rewards app for iPhone in
April 2010.
In just over a year, IHG says it has seen a nearly 1,000% increase in room night bookings from mobile devices. In
the first five months of 2011, IHG has already surpassed its 2010
total number of room night bookings from mobile devices.
Most guests – 65% – who book through a mobile device are
staying at IHG hotels the same night or within one day. To cater
to this guest, the new booking apps for each of our seven brands
include location aware capabilities to assist guests in booking
hotels close to their location and navigating to the property.
“We are continuing to build on our mobile strategy by making
our brands more accessible to today’s travelers who seek solutions
that assist them through every step of the travel planning
process,” said Michael Menis, vice president, Web and Interactive
Marketing. “Our initial iPhone efforts were targeted at our
Priority Club Rewards program, currently totaling 58 million
members, and because our seven brands are at the heart of our
business, we are building off that initial success by expanding
our iPhone solutions to include apps for each of our seven
brands.”
IHG’s iPhone apps for each of its hotels
brands are now available in English at the iPhone app store.
See recent travel news from:
Travel News Asia,
Paris,
France,
Airshow,
Airbus,
Boeing,
ATR,
IHG,
InterContinental Hotels Group,
iPhone,
App
|